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Artopia at the RACG (Contemporary Artists’ Gathering in the Grassland) with the Art-Kéo Association.

© 2025 – Photos by Lauriane Yougang & Vanina Kape

From August 18 to 21, 2025, during the Rencontre des Artistes Contemporains dans le Grassland (RACG) 2025, the city of Batié, in Western Cameroon, came alive with creativity and strategic reflection thanks to the ‘Career Mapping’ workshop led by Francine Abada and Yves Xavier Ndounda Ndongo, co-founders of ARTOPIA. Organized by the Artkeo artistic and cultural association, this workshop enabled young artists and cultural project leaders to explore an essential idea: the artist is not only a creator, but also an entrepreneur capable of transforming their aesthetic vision into a viable, structured, and sustainable project.

Over the course of four days, the workshop unfolded as follows:

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Day 1: Laying the Foundations
The first day, led by Yves Xavier Ndounda Ndongo, emphasized the necessity for artists to build solid foundations—human, legal, administrative, and financial. Through interactive discussions, participants discovered the importance of trust and shared vision in creating a collective project. They learned how to draft a founding charter for their activity, define the roles of key partners, and design a clear organizational chart. Practical examples strengthened their ability to communicate an idea concisely and convincingly. The afternoon focused on establishing internal procedures and reflecting on the governance of a cultural enterprise, inspired by ARTOPIA’s experience.

Day 2: Shaping One’s Personal Project
The second day, also led by Yves Ndounda, unfolded in one-on-one sessions where each participant worked individually on their project. It was no longer just theory, but a deep dive into the real artistic and professional concerns of each participant. The artists learned to prioritize, organize their ideas, and build a clear roadmap. This moment proved particularly impactful, as it gave everyone the tools to think deeply about their trajectory by establishing a method of strategic reasoning to guide future choices.

Day 3: Gaining Value and Legitimacy
The third day, facilitated by Francine Abada, opened a space for introspection and affirmation. She guided participants through four key questions: Why do I create? What do I offer? Who is this for? How do I organize myself? By clarifying their deeper motivations, the young artists realized that their “why” was a true compass for their careers. They also identified their specific skills and the added value of their work, while learning to choose their audience and clients wisely. Francine Abada stressed the importance of legitimacy: being professional, drafting clear contracts, and setting fair prices that account for time, materials, symbolic value, and market realities. The session also provided tools to respond to open calls. Far from being a theoretical lecture, this day helped participants project themselves as credible, respected actors able to assert themselves in the art world.

Day 4: Connecting Art, Memory, and Territory
The final day, led by Yves Ndounda, broadened the perspective by embedding artistic careers into a larger context. Participants attended a screening and discussion of Tomorrow is Another by Yvon Ngassam, dedicated to artist Salifou Lindou Fouanta. The exchange showed how an artistic journey can be both documented and reflected upon. The day continued with a meeting with a notable from the village of Batié, who shared stories of memory and local heritage, opening rich perspectives on the cultural roots of artistic practices. Finally, a hike to the great Batié rock closed the workshop with a convivial moment where nature, culture, and imagination converged—reinforcing the idea that art is also a way of connecting to territory and community.

Closing Reflections
At the end of these four intense days, the young artists left with concrete tools: a charter, an organizational chart, standard procedures, a roadmap, and a clarified vision of their careers. The workshop demonstrated that creativity gains strength when supported by a solid entrepreneurial structure. Thanks to ARTOPIA’s approach, participants understood that artistic success rests on the balance between inspiration and management, between individual expression and collective strategy.

Thus, “Career Mapping” did not simply train artists—it shaped cultural entrepreneurs aware of their role and potential. At the close of this memorable experience, ARTOPIA extends heartfelt thanks to the Artkeo artistic and cultural association for its invitation and warm welcome. A special thank you goes to:

  • Maître Kanté Jean-Jacques, President of the Association;

  • Vanina Kapé, Artistic Director of this edition;

  • Manuela Joëlle Kouamen, Coordinator;

  • And to the residents, for their attentiveness and commitment.

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